Born under the golden sun of Egypt, PRAIA blends Mediterranean edge with timeless design. We craft premium, sustainable swimwear for the modern man—confident, comfortable, and effortlessly bold—whether he’s unwinding by the Red Sea or chasing the sun around the world.
We make things that work better and last longer.
Bestseller
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Dive into Beauty
Inspired by the ocean’s soul
Crafted for Comfort
Swimwear that moves with you
United by the Tide
Real people, real passion
